Gloucester Rugby wanted a cinematic and dramatic campaign to launch It’s In Your Blood, engaging fans and players in a powerful, community-driven video. The goal was to showcase their deep-rooted passion through spoken lines from fans and players, creating an emotive and impactful piece.

We collaborated with a diverse range of fans—including children—and Gloucester Rugby players, capturing them delivering lines from the script. To enhance the visuals, we used creative lighting, cinematic smoke effects, and a Lazy Susan setup for dynamic, spinning player shots, adding intensity to the video.

The campaign was a huge success, amassing hundreds of thousands of views, shares, and interactions across multiple platforms. The video resonated strongly with fans, driving high engagement and reinforcing Gloucester Rugby’s deep connection with its supporters.