The goal of the next project was to create dashcam content specifically for the American market. This meant producing locally relevant content, which involved flying to Los Angeles, filming with American actors, capturing authentic American accents, and using cars and road rules specific to the US.
We filmed with various American models and popular car brands like Mustangs and larger Jeeps. We created a mix of social and ad content focused on why dashcams are important and the specific benefits of the product. The project involved producing a bank of content that could be used over the coming months.
The videos have performed really well on social media so far, receiving strong positive engagement. While the ads haven’t been fully rolled out yet, once the campaign is live, we expect to see even greater results.
