Mauvais wanted a high-impact campaign to showcase their new New Heights clothing line. The goal was to create sleek, stylish content that captured the brand’s modern streetwear aesthetic while highlighting the collection’s versatility in an urban setting.

We secured a rooftop bar in central London for an evening shoot, capturing various outfits during sunset to leverage natural lighting. Our two-person team efficiently managed lighting and camera setups within the limited space and time, drawing inspiration from previous work the client admired to maintain brand consistency.

The campaign launch was a success, with customers responding positively to both the outfits and the videos. The content performed well across platforms and was effectively utilized in advertising campaigns.