We were commissioned to develop a series of campaigns to promote Nextbase’s Series 2 dashcam through social media and paid advertisements. The content needed to be fun, witty, and engaging, while also highlighting the key features and use cases of the camera.

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We came up with the idea of using the grinch as our main character to showcase 3 different scenarios where the grinch was caught on camera and the driver was not believed when explaining the story.

• 3 x Main Campaign Videos
• 3 x Cut Downs for Ads/Social

The results from this shoot were amazing. We generated a 10 ROAS from the paid media advertisement and received great feedback on social media from the campaigns.