Nextbase entrusted us with the exciting project of creating a dynamic range of branded content for the launch of their groundbreaking new product, the Nextbase IQ. Packed with a wealth of innovative features, the IQ called for engaging storylines and targeted feature ads to effectively showcase its capabilities. We also produced a sizzle reel to capture the essence of the product, ensuring a captivating and comprehensive promotion.

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We meticulously planned, storyboarded, and organized every aspect of the shoots, which included booking models and talent, sourcing locations and vehicles, and even staging a crash. This careful planning was crucial for successful execution. Ultimately, we produced a diverse range of content, including:

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• 1 sizzle reel (highlighting all aspects)

• 4 feature ads

• 4 social ads

• A comprehensive set of photographs

• 1 keynote (long-form explainer)

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The results were thrilling, as our videos were showcased in retailers worldwide, including Best Buy, Halfords, and Target. On the social media front, the videos performed exceptionally well, with some ad variants achieving a ROAS of over 12. All the videos now sit on Nextbase's site for all to see which was a proud moment for the team.

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