The objective of this project was to capture a wide variety of content to effectively promote both the current tour and future tours organized by Salon Privè. Our responsibilities included producing a comprehensive highlight video that encapsulates the essence of the tour, as well as generating ample social media content to sustain promotional efforts throughout the year.
We deployed an agile two-person team on a five-day expedition across Italy to capture a diverse array of content, including footage of cars navigating winding roads, hospitality experiences, boat trips, car events, and more. The deliverables included a primary 16x9 main video, 15 9x16 cut-down reels, and a comprehensive set of photographs.
The outcomes from the trip have been remarkable. We received a personal message from the owner of Salon Privé expressing gratitude for the content and satisfaction with its reception. The content has already garnered over 50,000 views across all platforms, and we’re only beginning to tap into its potential.