For this project we were asked to create two videos revealing the 2023 Sandwich Sandwich Christmas Sandwich, with social media being the primary use. The guys at Sandwich Sandwich wanted something relatable, fun and mischievous, but carrying the Christmas feeling throughout.

When approaching this project, we looked at SS as a social brand with its community based in Bristol. So we knew we wanted to film in various recognisable locations across Bristol to help this content resonate with their audience. After we had this idea, we knew we needed to go a step further... #AnnounceGrinch. Long story short, we knew a girl who knew a guy who could play a really convincing Grinch. With that, we had the idea of having The Grinch roam the streets causing mayhem, stopping traffic, stealing busses and shouting at birds, all in effort to find the Christmas Sandwich. After that, we needed a way to reveal the main event. To do this, we took some shots of the sandwich being built and sprinkled them throughout the video, followed by a hero shot of The Grinch finding and eating the sandwich.

The overall output from this project easily made this one of our favourite projects to have worked on. The feedback was magnificent, and we were able to reach 1 million views, achieving 15,000 engagements. On top of that the team at Sandwich Sandwich loved it.