beMatrix - Euroshop 2023

BeMatrix is a leading modular stand-building system provider, known for its innovative, reusable frame solutions used in exhibitions, events, and retail spaces. Their system allows for flexible, high-quality stand designs that can be easily reconfigured to suit different setups.
Brand

Why INOV8

The Brief

BeMatrix, a stand builder, wanted a video capturing their EuroShop 2023 presence in full detail—showcasing their stands, screens, build process, and intricate design elements. The goal was to create a visually compelling piece to attract future clients and demonstrate the versatility of BeMatrix stands.

The Solution

Over three days at EuroShop 2023, we filmed a diverse range of shots highlighting the stands, interactive elements, and modular components in action. To avoid a corporate, static feel, we incorporated an editorial touch—using dynamic sound design, engaging visuals, seamless transitions, and a high-energy edit to bring the experience to life.

The Results

The video performed exceptionally well, particularly on LinkedIn, where it generated significant engagement. The unique editing style stood out from traditional event videos, receiving praise from both BeMatrix and their audience. Many industry professionals referenced it as a benchmark for their own events, reinforcing its impact and effectiveness.

The Brief

BeMatrix, a stand builder, wanted a video capturing their EuroShop 2023 presence in full detail—showcasing their stands, screens, build process, and intricate design elements. The goal was to create a visually compelling piece to attract future clients and demonstrate the versatility of BeMatrix stands.

Recent Work

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