BeMatrix, a stand builder, wanted a video capturing their EuroShop 2023 presence in full detail—showcasing their stands, screens, build process, and intricate design elements. The goal was to create a visually compelling piece to attract future clients and demonstrate the versatility of BeMatrix stands.
Over three days at EuroShop 2023, we filmed a diverse range of shots highlighting the stands, interactive elements, and modular components in action. To avoid a corporate, static feel, we incorporated an editorial touch—using dynamic sound design, engaging visuals, seamless transitions, and a high-energy edit to bring the experience to life.
The video performed exceptionally well, particularly on LinkedIn, where it generated significant engagement. The unique editing style stood out from traditional event videos, receiving praise from both BeMatrix and their audience. Many industry professionals referenced it as a benchmark for their own events, reinforcing its impact and effectiveness.
