Nextbase PIQO

The Nextbase Piqo is a compact, high-performance dash cam available in 1K and 2K models, featuring Wi-Fi, GPS tracking, night vision, and smart parking mode. It offers hands-free voice control and emergency SOS for added safety. Designed for seamless integration, it ensures clear, reliable footage in all conditions.
Brand

Why INOV8

The Brief

Nextbase needed a dynamic campaign to launch the Piqo dash cam, highlighting its features, lifestyle appeal, and safety benefits. The goal was to create high-impact content that positioned Piqo as a must-have driving accessory.

The Solution

We flew to Europe for a multi-country shoot, filming across Italy, France (Nice), and Germany (Frankfurt) with multiple models, carefully planning logistics, locations, and props. Inspired by brands like Insta360 and GoPro, we crafted a visually striking brand campaign, including UGC content, photography, install videos, and ad creatives.

The Results

The campaign was a huge success, with the Nextbase team thrilled by the content. Our ads delivered an impressive ROAS of over 6, with some videos performing exceptionally well. The Piqo launch exceeded expectations, and we continue to create content for the brand today.

The Brief

Nextbase needed a dynamic campaign to launch the Piqo dash cam, highlighting its features, lifestyle appeal, and safety benefits. The goal was to create high-impact content that positioned Piqo as a must-have driving accessory.

Recent Work

Have a browse through some of the recent projects we have worked on. We've worked with some of the coolest brands in the UK.

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